Did you know that point-of-purchase (POP) displays have contributed the highest in-store decision rate in history? A Point of Purchase Advertising International (POPAI) study shows that shoppers are making 82 percent of all their shopping decisions in the store and they attributed this record-high rate in part to POP displays.
For nearly a half century, The Global Association for Marketing at Retail has studied the trends that influence in-store shoppers. These striking results from POPAI’s 2014 Mass Merchant Study indicate that POP displays are more effective than ever, and with a lengthy list of benefits, it’s no wonder in-store decisions are on the rise.
To fully understand why these displays are so effective, it’s important to acknowledge the benefits of advertising with POPs and how you can best utilize them in your daily marketing efforts. Below are three key advantages of POP displays.
POP displays offer affordable advertising solutions no matter how large or small your budget. While cardboard is typically the most cost-effective material, other pricier options include wood, metal, plastic, vinyl, and more. These products, like corrugated cardboard, are incredibly durable and have a long lifespan, allowing you to utilize them for multiple occasions.
- Aesthetically Appealing
With bright colors, creative shapes, and catchy text, POP displays are visually engaging and are key attention-grabbers. These fine displays captivate audiences and create a sense of fascination that ultimately helps to educate and inform shoppers on the product.
By using highly flexible materials like corrugated cardboard, POP displays can come in any size or shape needed and are ideal when adding elements of organization to your display. POP displays can be designed with shelves, hooks, bins, etc. so you can advertise your products in the most visually appealing manner possible.
- Portable and Purposeful
Because traditional cardboard POP displays are lightweight and foldable, they are easy to handle and capable of being moved anywhere: set it up in the store one weekend and use it in a trade show the next. When used properly, POPs can serve as an all-inclusive, highly effective, purposeful promotional tool that, when no longer needed, can be recycled and reused.
Designing Your POP
Drive sales and attract clientele with custom, unique POP displays from MediaFast. With top-of-the-line equipment and world-class innovation, MediaFast can quickly create a quality display that will help your business succeed. Contact us today to get started designing your dream display.