As a way for companies to help a target audience become more interested in their brand, sending video mailers will definitely make it happen. They’re amazing when it comes to marketing, and from what we’ve seen, they sometimes open doors for companies that may otherwise have remained closed.
Video mailers can enhance branding
While it’s important in marketing to reach as many people as possible, companies often have the most success by being direct. Video mailers are definitely direct.
Brands simply become more planted in people’s minds when companies who offer products or services they are interested in contact them directly, and sales increase because of it. While phone calls, emails, and face to face visits can be effective, video mailers are highly impressive and sometimes perform even better when used to contact a target audience.
For example, imagine a decision-maker receiving a marketing piece in the mail that stands out over all of the other marketing pieces they’ve probably ever received. Video brochures tend to do that. The video brochure’s message in the video mailer should tell prospects exactly what they can expect from the company who sent it as well as highlight their products or services in a novel way. That should cause recipients to feel impressed and result in them feeling more interested in talking to the sender. Why? Because when they’re received, video mailers feel like gifts. They’re impossible to ignore, and as soon as they’re opened, they allow companies to show off the best of what they have to offer.
With regards to branding, decades ago a brand was defined as a name, slogan, sign, symbol or design that would identify products or services a particular company sold. It would also differentiate one company’s products or service from their competitors. Now, branding is more complex and even more important because the concept of branding has evolved into the perception consumers usually have when they hear a company’s name or think of the products or services it offers. Also, the word “brand” is more of a moving target that changes with the behavior of consumers and those who represent particular companies themselves. For example, when most people think of Geico Insurance Company, they usually think of the funny little gecko that stars in commercials for them as well. Another one is Colonel Sanders and Kentucky Fried Chicken. Their newest commercials have current celebrities dressed up like him as a way for them to reinvent people’s perception of their brand after he was missing from it for awhile.
For companies, branding is not only about getting their target audience to select them over their competitors. It is also about making sure their most likely customers think of them whenever they want or need what they have to offer. Then, if they can succeed in getting their prospects to see them as the only provider of an ideal solution for their wants or needs, they’ll enjoy even greater success.
Video mailers effectively boost revenue
In addition to helping companies with their branding, video mailers help boost revenue by accomplishing the following objectives:
- Video mailers tend to get past “gate-keepers” and into the hands of decision-makers.
- Decision-makers usually share them, which is better because then the messages get heard first-hand rather than second-hand.
- The videos in them make them more interesting than other marketing pieces.
- Like most other video marketing products, they improve the perceived value of companies who use them.
- Videos tend to improve credibility.
- Videos engage more senses in viewers and result in a better emotional connection.
- Video mailers grab attention and say more in less time.
- Messages in videos tend to motivate prospects to respond to a call-to-action and even make purchases.
- When sent to current customers, video mailers tend to help companies increase repeat business.
Because of how well they accomplish these objectives, video mailers generate some of the best ROI in marketing.
Video mailers give companies an edge over competitors
Whether companies are large or small, retail or B2B, marketing and branding are two of the most important business practices that impact their success. Using state-of-the-art marketing tools to accomplish those practices can produce tremendous results, and effective strategies can give them a major edge over their competitors.
From what we’ve seen, very few marketing products perform better than video mailers. ROI with them is outstanding, and they’re more affordable than many people think.