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Social media is an excellent platform for selling, but it can be tricky to figure out the best way to approach things. It can get frustrating to put time and effort to something that you don’t see immediate results from, but trust us, it will pay off in the end. Just look at some of the companies that have hugely successful social media campaigns and that should give you confidence. Are you wondering why your social media efforts aren’t working?

If you want to better your chances of success and improve your return-on-investment (sometimes known as ROI) then you need to create a structured marketing plan and stick to it. Such a plan must cover the following areas…

1. Attracting customers. You must decide how to entice a consumer to your page or platform. This can include both physical and online methods.
2. How to retain the customers you attract. What will make a consumer keep coming back for more?
3. Turing traffic into profit. How will you turn curious window shoppers into customers that actually part with their cash?
4. Measuring success. You have to measure the effectiveness of your efforts so you can improve/change them accordingly.

By hitting each of these points you should be able to create a sound marketing plan that is specific to your business needs. Re-evaluate each step sporadically to ensure constant improvement and heightened success! So now you know what to do… Go for it!