Outsourcing your marketing can be an effective way to grow your business, in large part because it allows you to focus on the things you do best. However, not only can outsourcing be expensive, but it can also result in a substantial loss of control.
Thankfully, there are many ways to market your business in-house, which you can either tackle yourself or assign to team members. Here are five simple and easy ways to grow your business without outsourcing.
1. Publish Amazing Content
You don’t have to outsource your company blog—after all, nobody knows your business better than you.
Producing great content in the form of blogs, infographics, videos, pictures, and podcasts can increase your web visibility (and improve your Google rankings). It drives traffic to your website, ultimately creating leads and sales for your company.
Before you start publishing amazing content, think to yourself how you can answer common questions that your customers might have. In fact, talk to and solicit topics from your target audience directly—your customers will supply you with a treasure trove of content.
2. Get Social
Social media doesn’t cost you more than your time. Unfortunately, you do need to prepare to invest enough time to consistently post, comment, and communicate through several social media channels.
Pro tip: only focus on the social media networks that your target audience is using. For example, Instagram is widely used by younger (18 to 35) people. Why wouldn’t you be on Instagram if that is where you potential customers are?
3. Push for More PR
Good PR is worth its weight in gold. It gives your company credibility, and is worth much more than paid advertising. But how do you do public relations on your own, without the built-in resources of a PR firm?
It’s simpler than you think, but it does require legwork on your part. Learning how to craft a press release is part of it, but building relationships with media is even more important. When it comes down to it, you have to have something going on that is actually newsworthy. If you host an event or release a new product that naturally sparks interest, then generating some press around it will be infinitely easier.
4. Start Doing Email Marketing
Although it’s been around for a few decades, email is still a powerful channel for marketing your business. Effective email marketing is about two things: cultivating an email list of current and potential customers, and targeting your list with strategic email campaigns.
Free online tools like MailChimp can help you get started, and you can use social media and your company blog to collect emails for your list. Just avoid coming off as spam—we all know how easy it is to ignore an email in our inbox that looks even remotely spammy.
5. Take Advantage of Online Templates
Packaging is a vital part of your marketing, and it has to look professional as well as align with your brand. Thankfully, there are several online solutions to help you create ideal packaging for your products, including customizable templates from MediaFast.
Interested in customizable solutions for your print packaging? Contact us to get started today!