Why Advertisement Videos Are Effective
Using an advertisement video to create digital advertising solutions is becoming more and more common for companies. For marketing strategies, companies are finding that DVD advertising, also known as in video advertising, is extremely effective and affordable. Conveniently, a prospective client can watch an impressive presentation whenever they choose in their own environment. Market research has shown that advertisement videos are not viewed as throw-away items. They increase perceived value, and studies show they get watched in groups of five or more.
In the digital world we currently live in, DVD advertising can be used to reach a targeted audience for numerous reasons. Let MediaFast help you and your company take advantage of the great success advertisement videos are creating for companies around the world.
3 Reasons to use the MediaFast QuickMailer for Digital Advertising Solutions
1. It Prominently Stands Out
Our DVD QuickMailer has the ability to break through the clutter of other ad messages. It combines the power of video with the unique targeting ability of mail. It has a high perceived value that increases recipient curiosity and generates excellent open rates.
Studies show that about 83% of learning occurs visually in humans.
Messages received through sight, sound, and motion have proven to be more memorable than text or audio alone.
Three days after a presentation, people retain:
- 10% of what they hear
- 35% of what they see
- 65% of what they see and hear
2. It’s Affordable & Durable
The MediaFast QuickMailer can be manufactured and mailed for less than $2 each and even less in bulk orders! All of our MediaFast QuickMailers are USPS approved to meet automation requirements, creating the most cost effective postage rates possible.
The MediaFast QuickMailer design secures each disc tightly within the sleeve. Then the pocket is sealed. We have successfully mailed millions of pieces with damage rates of less than 2%!
3. It Really Works
Here are a few examples of how MediaFast QuickMailers have already worked for our customers:
1. Produced charitable contributions of 5, 10, or 20 times more than customers had experienced before.
2. Reduced attrition by providing training, communication, and motivation.
3. Informed potential voters about candidates by cutting through the clutter and providing a message via sight, sound, and motion.
Case Study—Media Campaign—SurveyUSA Results
In early 2012, MediaFast had the opportunity to work with an organization who had been running multiple marketing campaigns on the internet, radio, and TV. They decided to add the MediaFast QuickMailer for DVD advertising to their campaign strategy. To measure results of the campaign, they used one of the most qualified phone surveying companies, SurveyUSA.
• 20% of household watched the DVD within 48 hours.
• 64% watched in groups.
• 10% watched in a group of 5 of more.
At the conclusion of the campaign we received a letter from the customer that included the following:
“MediaFast oversaw the project from start to finish, including the DVD content, replication of the DVDs, and coordinating the packaging and shipping. Not only did MediaFast demonstrate incredible work ethic, but we were also extremely pleased with the results. Without (MediaFast’s) expertise, organization, and ability to manage complex projects, we definitely would not have seen the same results. I would recommend MediaFast to anyone needing media services. Before we decided to go with MediaFast we researched multiple vendors and none of them could give us the quality or the price that MediaFast was able to offer. We will absolutely use MediaFast for future DVD marketing campaigns.” – Tim Enger
Case Study—Weekly Network Marketing CD Mailer Program
In early 2011, MediaFast met with a fast growing network marketing company looking to strengthen their growing distributor base. We suggested a weekly CD training program that would be mailed to the home of each distributor. They began mailing the MediaFast QuickMailers in May 2011, offering it as a part of their starter kit to new distributors during their first 4 weeks. Distributors were automatically signed up for a subscription at the conclusion of the free period. Since then, the company has experienced dramatic success with the mailings in both subscriptions and distributor reception of the program. They said, “The mailed CDs are inexpensive…and WAY worth the training.” They were so successful that some have called the CD “required listening” for every new team member.
Subscriptions have grown at remarkable rates.
- 5 months—up 300%
- 9 months—up 800%
- 12 months—up 1300%
It has been so successful that they are now considering expanding the program to international markets.
Each week, the audio portion features speeches and training given by distributors who have reached significant levels of success. The program has resulted in the following:
1. A recognition opportunity for distributors. (It’s an honor to be chosen to speak on the weekly CD.)
2. Weekly training and product updates for the distributor base.
3. A revenue source for the company.
4. A tracking tool to measure distributor activity.
5. A weekly call to action delivered directly to the home of each distributor.
Case Study: DVD Mailers are a Powerful Political Campaign Tool
In 2007, a lesser known Barack Obama with minimal staff and very little national organization, clinched the almost insurmountable Iowa caucus, shocking contenders like Hilary Clinton. To accomplish this, his Campaign determined that they needed to “get in front of voters in longer form than the standard 30-second spot,” and to give him “extended exposure”. They accomplished this by sending DVD Featurettes via targeted direct mail and grass roots delivery. This strategy worked and ultimately lead to him winning the democratic nomination and ultimately the Presidency. (Source: The Strategy Group – Obama for President)
MediaFast has helped other campaigns do the same. Their video message is survey driven. Carefully designed to address the concerns of undecided voters. The video and its packaging can be varied by state. A long format video delivered in the mail that is carefully targeted to undecided voters in key battleground states can produce powerful results. The DVD becomes a decisive weapon of a campaign. It has the virtue, unlike ordinary TV and radio time buys. It is “stealthy”, unknown to and unanswerable by the opposing campaigns.
Here are reasons why it is so successful:
1. Breaks through the clutter of other TV ad messages.
2. Premium price for ad time.
3. Micro-targeting of undecided and persuadable voters.
4. Long form shows a broader picture of candidate and complicated issues.
5. High open rate. Up to 20% to 25% will view.
6. Packaging lifts viewing rates.
7. DVD penetration is 98%. 90% have more than one player.
8. 60% watched in a group setting!
9. Dramatic decrease in the costs of manufacturing and delivery.
10. Unlimited ability to target specific audiences based upon communications objectives.
11. It’s all done below the radar screen.