The Business Card Impression
In a prior blog we shared some excellent quotes that you could sport on your business cards, but today we want to focus on the true benefit of these small pieces of paper. The need for digital marketing is great in today’s technology filled market, but don’t underestimate the power of the traditional business card. Here are some reasons why you need one in your pocket!
There are many ways to attract business, and to network, but leaving a tangible reminder of who you are and whom you represent is essential. The business card is no respecter of persons, meaning that anyone can look professional regardless of their organizations size or level of success.
It is also a great indicator of whom the person providing it is, what their services are and the feel of their organization. Basic information such as your name, position or occupation, phone number and email address can be shared immediately, regardless of the amount of time you have to spend networking. People are also very likely to look at something that is handed to them directly, unlike an email which can be ignored or marked as junk if the sender is unrecognized.
Now let’s talk about design (since that’s what we do). It is highly recommended that you put a picture on your business card, as people are more likely to keep something with an image on it. This could be a picture of your products, your logo or even something amusing if that would suit your personality and market. Also, use appropriate color and don’t forget to be as original as possible – you want to stand out from the crowd!
It can be intimidating to design something like this yourself, so contact us and we will walk you through every step of the process. You are only a business card away from a more successful organization!