“Marketing is not a battle of products, it’s a battle of perceptions.” Al Ries & Jack Trout
Product design is one of the key components to selling any merchandise and will directly impact the success of your business. Design creates a first impression that will not only potentially sell that specific item, but that will encourage brand loyalty and return visits from a consumer. It is that initial ‘make or break’ moment that could lead to the demise or growth of your company.
Before appropriately designing a product, some clientele base must be in place, i.e. a demand must be there for your product in some capacity. As well as the design of your product, your branding must inspire confidence and be aesthetically pleasing in order for people to look twice, never mind actually make a purchase. Remember, a picture is worth a thousand words, so make sure it’s a pretty one!
Marketing is really the most essential tool within your power, to make your business a successful one. As stated above, perception is everything, and people will pay extra for something that looks good or is branded in the right way. Take the time and spend a little extra to ensure the correct marketing, as well as the right product design! An object’s form AND functionality are what make it a success…
A final thought…
“Good design goes to heaven; bad design goes everywhere.”
— Mieke Gerritzen