Direct mail design is quite different from traditional “advertising” design, and it also happens to be one of our specialties. There are several facets to consider when creating a direct mail piece or direct mail packaging, so we’ve created a list of things to consider that might make the process easier for you.
• First off, make sure that you have the perfect copy in place before you worry about design. You want to make a compelling argument about why your products/services are essential to your target consumer. Clear, easy to understand copy is key, because even the best design can’t hide bad wording and confusing or overwhelming information. State your point without making the reader think too hard!
• Make sure that your key selling points, or points of information, are easy to see at first glance. Most people will glance over something before they decide to read the details and you want your wording to jump out. Also, ensure that your contact information is clear and concise, no one wants to have to track a company down, and consumers will simply go elsewhere.
• As much as it is good to stand out from the crowd, you don’t want to use a font style that is too crazy or elaborate, as this will make things difficult to read. It can be wise to do some research about what colors are most effective when it comes to selling in your field and best represent your business. Most people associate certain colors with specific product types or emotions, and getting this right can make all the difference.
• Sometimes it is better to go for plain, simple design. Heavily designed mail pieces can be confusing, distracting or can misconvey your message. Less is very often more, and lots of graphics/colors do not ensure your mailer will be more appealing.
• Finally, ensure that any packaging or mailers you create are USPS compliant. Great design is wasted if your end product can’t be mailed out effectively.
So there you have it. Follow this advice and you should be well on your way to create an effective direct mail design. For more information on USPS compliant direct mail packaging, call or email us directly.